-
1
-
-
84896820280
-
-
n.d.
-
American Heart Association. (n.d.) [Home page]. Retrieved from www.americanheart.org
-
Home Page
-
-
-
2
-
-
10044227515
-
-
America Online (Internet service launches new software that enables users to block pop-up ads)
-
America Online (Internet service launches new software that enables users to block pop-up ads). (2003). Mediaweek, 13(11), 5.
-
(2003)
Mediaweek
, vol.13
, Issue.11
, pp. 5
-
-
-
3
-
-
51249180873
-
The hypothesis of a dominance hierarchy of information sources
-
Arndt, J., & May, F. D. (1981). The hypothesis of a dominance hierarchy of information sources. Journal of the Academy of Marketing Science, 9. 337-351.
-
(1981)
Journal of the Academy of Marketing Science
, vol.9
, pp. 337-351
-
-
Arndt, J.1
May, F.D.2
-
4
-
-
0039929231
-
An empirical test of an updated relevance-accessibility model of advertising effectiveness
-
Baker, W. E., & Lutz, R. J. (2000). An empirical test of an updated relevance-accessibility model of advertising effectiveness. Journal of Advertising, 29(1), 1-13.
-
(2000)
Journal of Advertising
, vol.29
, Issue.1
, pp. 1-13
-
-
Baker, W.E.1
Lutz, R.J.2
-
5
-
-
0039482797
-
Permission based mobile advertising
-
Barwise, P., & Strong, C. (2002). Permission based mobile advertising. Journal of Interactive Marketing, 16(1), 14-24.
-
(2002)
Journal of Interactive Marketing
, vol.16
, Issue.1
, pp. 14-24
-
-
Barwise, P.1
Strong, C.2
-
6
-
-
33748400457
-
The World Wide Web as an advertising medium: Toward an understanding of conversion efficiency
-
Berthon, P., Pitt, L. E., & Watson, R. T. (1996). The World Wide Web as an advertising medium: Toward an understanding of conversion efficiency. Journal of Advertising Research. 36(1), 43-54.
-
(1996)
Journal of Advertising Research
, vol.36
, Issue.1
, pp. 43-54
-
-
Berthon, P.1
Pitt, L.E.2
Watson, R.T.3
-
7
-
-
0000981651
-
Issues in designing consumer information environment
-
December
-
Bettman, J. R. (1975, December). Issues in designing consumer information environment. Journal of Consumer Research, 2, 169-177.
-
(1975)
Journal of Consumer Research
, vol.2
, pp. 169-177
-
-
Bettman, J.R.1
-
9
-
-
0002896452
-
Consumer decision making
-
T. S. Robertson & H. H. Kassarjian (Eds.), Englewood Cliffs, NJ: Prentice Hall
-
Bettman, J. R., Johnson, E. J., & Payne, J. W. (1991). Consumer decision making. In T. S. Robertson & H. H. Kassarjian (Eds.), Handbook, of consumer behavior (pp. 50-84). Englewood Cliffs, NJ: Prentice Hall.
-
(1991)
Handbook, of Consumer Behavior
, pp. 50-84
-
-
Bettman, J.R.1
Johnson, E.J.2
Payne, J.W.3
-
10
-
-
84867344946
-
Effects of information presentation format on consumer information acquisition strategies
-
Bettman, J. R., & Kakkar, P. (1977). Effects of information presentation format on consumer information acquisition strategies. Journal of Consumer Research, 3(4), 233-240.
-
(1977)
Journal of Consumer Research
, vol.3
, Issue.4
, pp. 233-240
-
-
Bettman, J.R.1
Kakkar, P.2
-
11
-
-
0002101166
-
New media interactive advertising vs. traditional advertising
-
Bezjian-Avery, A., Calder, B., & Iacobucci, D. (1998). New media interactive advertising vs. traditional advertising. Journal of Advertising Research, 38(4), 23-32.
-
(1998)
Journal of Advertising Research
, vol.38
, Issue.4
, pp. 23-32
-
-
Bezjian-Avery, A.1
Calder, B.2
Iacobucci, D.3
-
12
-
-
10044230771
-
Survey of measures evaluating advertising effectiveness based on users' Web activity
-
in press M. R. Stafford &. R. J. Faber (Eds.), Armonk, NY: M. E. Sharpe
-
Bhat, S., Bevans, M., & Sengupta, S. (in press). Survey of measures evaluating advertising effectiveness based on users' Web activity. In M. R. Stafford &. R. J. Faber (Eds.), Advertising, promotion, and new media. Armonk, NY: M. E. Sharpe.
-
Advertising, Promotion, and New Media
-
-
Bhat, S.1
Bevans, M.2
Sengupta, S.3
-
13
-
-
33749228735
-
Advertising on the Web: Is there response before click-through?
-
Briggs, R., & Hollis, N. (1947). Advertising on the Web: Is there response before click-through? Journal of Advertising Research. 37(2), 33-45.
-
(1947)
Journal of Advertising Research
, vol.37
, Issue.2
, pp. 33-45
-
-
Briggs, R.1
Hollis, N.2
-
14
-
-
10044221090
-
The use of banner advertisements with pull-down menus: A copy testing approach
-
Brown, M. (2002). The use of banner advertisements with pull-down menus: A copy testing approach. Journal of Interactive Advertising, 2(2). Available from http://www.jiad.org/
-
(2002)
Journal of Interactive Advertising
, vol.2
, Issue.2
-
-
Brown, M.1
-
17
-
-
0038265052
-
Different forced-exposure levels in banner advertisements
-
Cho, C. H., Lee, J. G., & Tharp, M. (2001). Different forced-exposure levels in banner advertisements. Journal of Advertising Research, 41(4), 45-56.
-
(2001)
Journal of Advertising Research
, vol.41
, Issue.4
, pp. 45-56
-
-
Cho, C.H.1
Lee, J.G.2
Tharp, M.3
-
18
-
-
0038603924
-
The effects of anthropomorphic agents on advertising effectiveness and the mediating role of presence
-
Choi, Y. K., Miracle, G. E., & Biocca, F. (2001). The effects of anthropomorphic agents on advertising effectiveness and the mediating role of presence. Journal of Interactive Advertising, 2(1). Available from http://www.Jiad.org/
-
(2001)
Journal of Interactive Advertising
, vol.2
, Issue.1
-
-
Choi, Y.K.1
Miracle, G.E.2
Biocca, F.3
-
19
-
-
0009472591
-
Advertising in an interactive environment: A research agenda
-
D. W. Schumann & E. Thorson (Eds.). Mahwah. NJ: Lawrence Erlbaum
-
Coupey, E. (1999). Advertising in an interactive environment: A research agenda. In D. W. Schumann & E. Thorson (Eds.). Advertising and the World Wide Web (pp. 197-215). Mahwah. NJ: Lawrence Erlbaum.
-
(1999)
Advertising and the World Wide Web
, pp. 197-215
-
-
Coupey, E.1
-
20
-
-
0040162254
-
The effects of progressive levels of interactivity and vividness in Web marketing sites
-
Coyle, J. R., & Thorson, E. (2001). The effects of progressive levels of interactivity and vividness in Web marketing sites. Journal of Advertising, 30(3), 65-78.
-
(2001)
Journal of Advertising
, vol.30
, Issue.3
, pp. 65-78
-
-
Coyle, J.R.1
Thorson, E.2
-
21
-
-
84862481050
-
-
Cross, K. (1999). Whither the banner. Retrieved from http://www. business2.com/b2/web/articles/0,17863,527540,00.html
-
(1999)
Whither the Banner
-
-
Cross, K.1
-
23
-
-
1542301497
-
How smart are "small banners"?
-
Dou, W., Linn, R., & Yang, S. (2001). How smart are "small banners"? Journal of Advertising Research, 41(4), 31-43.
-
(2001)
Journal of Advertising Research
, vol.41
, Issue.4
, pp. 31-43
-
-
Dou, W.1
Linn, R.2
Yang, S.3
-
24
-
-
33748164028
-
Advertising value and advertising on the Web
-
Ducoffe, R. H. (1996). Advertising value and advertising on the Web. Journal of Advertising Research, 26(5), 21-35.
-
(1996)
Journal of Advertising Research
, vol.26
, Issue.5
, pp. 21-35
-
-
Ducoffe, R.H.1
-
25
-
-
0040669515
-
Forced exposure and psychological reactance: Antecedents and consequences of the perceived intrusiveness of pop-up ads
-
Edwards, S. M., Li, H., & Lee., J. H. (2002). Forced exposure and psychological reactance: Antecedents and consequences of the perceived intrusiveness of pop-up ads. Journal of Advertising, 31(3), 83-96.
-
(2002)
Journal of Advertising
, vol.31
, Issue.3
, pp. 83-96
-
-
Edwards, S.M.1
Li, H.2
Lee, J.H.3
-
27
-
-
84956585518
-
From the editor: A glance backward and the view ahead
-
Faber, R. (2002). From the editor: A glance backward and the view ahead. Journal of Advertising, 31(4), 1-3.
-
(2002)
Journal of Advertising
, vol.31
, Issue.4
, pp. 1-3
-
-
Faber, R.1
-
28
-
-
33748469985
-
The medium is not the message: Advertising effectiveness and content evaluation in print and on the Web
-
Gallagher, K., Foster, K. D., & Parsons, J. (2001a). The medium is not the message: Advertising effectiveness and content evaluation in print and on the Web. Journal of Advertising Research, 41(4), 57-70.
-
(2001)
Journal of Advertising Research
, vol.41
, Issue.4
, pp. 57-70
-
-
Gallagher, K.1
Foster, K.D.2
Parsons, J.3
-
29
-
-
0010707212
-
A tale of two studies: Replicating advertising effectiveness and content evaluation in print and on the Web
-
Gallagher, K., Parsons, J., & Foster, K. D. (2001b). A tale of two studies: Replicating advertising effectiveness and content evaluation in print and on the Web. Journal of Advertising Research, 41(4), 71-81.
-
(2001)
Journal of Advertising Research
, vol.41
, Issue.4
, pp. 71-81
-
-
Gallagher, K.1
Parsons, J.2
Foster, K.D.3
-
30
-
-
84862470576
-
-
GartnerG2. (2002). Unpopular pop-ups won't stop. Retrieved from http://www.gartnerg2.com/site/default.asp
-
(2002)
Unpopular Pop-ups Won't Stop
-
-
-
31
-
-
0001782545
-
Interactive functions and then impacts on the appeal of Internet presence sites
-
Ghose, S., & Dou, W. (1998). Interactive functions and then impacts on the appeal of Internet presence sites. Journal of Advertising Research, 38(2), 24-43.
-
(1998)
Journal of Advertising Research
, vol.38
, Issue.2
, pp. 24-43
-
-
Ghose, S.1
Dou, W.2
-
32
-
-
9444295827
-
Search patterns
-
Greenberg, K. (2000). Search patterns. Mediaweek, 10(35), 72.
-
(2000)
Mediaweek
, vol.10
, Issue.35
, pp. 72
-
-
Greenberg, K.1
-
33
-
-
0000399890
-
Interactivity reexamined: A baseline analysis of early business Web sites
-
Ha, L., & James, E. L. (1998). Interactivity reexamined: A baseline analysis of early business Web sites. Journal of Broadcasting & Electronic Media, 42(4), 457-474.
-
(1998)
Journal of Broadcasting & Electronic Media
, vol.42
, Issue.4
, pp. 457-474
-
-
Ha, L.1
James, E.L.2
-
34
-
-
10044272336
-
Corporate Web sites as advertising: An analysis of function, audience, and message strategy
-
Hwang, J. S., McMillan, S. J., & Lee, G. (2003). Corporate Web sites as advertising: An analysis of function, audience, and message strategy. Journal of Interactive Advertising, 3(2). Available from http://www.jiad.org/
-
(2003)
Journal of Interactive Advertising
, vol.3
, Issue.2
-
-
Hwang, J.S.1
McMillan, S.J.2
Lee, G.3
-
35
-
-
84862485741
-
-
Interactive Advertising Bureau. (1999). IAB Internet advertising revenue report. Retrieved from http://www.iab.net/resources/adrevenue/archive_1999.asp#
-
(1999)
IAB Internet Advertising Revenue Report
-
-
-
36
-
-
84862474268
-
-
Interactive Advertising Bureau. (2002). Internet ad revenue report. Available from http://www.iab.net
-
(2002)
Internet Ad Revenue Report
-
-
-
41
-
-
0038760625
-
Cognitive impact of banner ad characteristics: An experimental study
-
Li, H., & Bukovac, J. L. (1999). Cognitive impact of banner ad characteristics: An experimental study. Journalism and Mass Communication Quarterly, 76(2), 341-353.
-
(1999)
Journalism and Mass Communication Quarterly
, vol.76
, Issue.2
, pp. 341-353
-
-
Li, H.1
Bukovac, J.L.2
-
42
-
-
0013426170
-
Characteristics of virtual experience in electronic commerce: A protocol analysis
-
Li, H., Daugherty, T., & Biocca, F. (2001). Characteristics of virtual experience in electronic commerce: A protocol analysis. Journal of Interactive Marketing, 15(3), 13-30.
-
(2001)
Journal of Interactive Marketing
, vol.15
, Issue.3
, pp. 13-30
-
-
Li, H.1
Daugherty, T.2
Biocca, F.3
-
43
-
-
0040669514
-
Impact of 3-D advertising on product knowledge, brand attitude, and purchase intention: The mediating role of presence
-
Li, H., Daugherty, T., & Biocca, F. (2002). Impact of 3-D advertising on product knowledge, brand attitude, and purchase intention: The mediating role of presence. Journal of Advertising, 31(3), 43-58.
-
(2002)
Journal of Advertising
, vol.31
, Issue.3
, pp. 43-58
-
-
Li, H.1
Daugherty, T.2
Biocca, F.3
-
44
-
-
10044279546
-
Solving the search riddle: The path to search engine optimization becomes a more complicated route as the Web grows
-
London, D. (2000). Solving the search riddle: The path to search engine optimization becomes a more complicated route as the Web grows. B to B, 85, 20.
-
(2000)
B to B
, vol.85
, pp. 20
-
-
London, D.1
-
45
-
-
0002674217
-
Memory and additional factors in consumer choice: Concepts and research methods
-
June
-
Lynch, J. G., & Srull, T. K. (1982, June). Memory and additional factors in consumer choice: Concepts and research methods. Journal of Consumer Research, 9, 18-37.
-
(1982)
Journal of Consumer Research
, vol.9
, pp. 18-37
-
-
Lynch, J.G.1
Srull, T.K.2
-
46
-
-
10044253491
-
Untangling the online gaming weh
-
July 5
-
Marriott, M. (2001, July 5). Untangling the online gaming weh. The New York Times, p. G1.
-
(2001)
The New York Times
-
-
Marriott, M.1
-
48
-
-
0000225960
-
The nature of attitudes and attitude change
-
G. Lindzey & E. Aronson (Eds.), 2nd ed., Reading. MA: Addison-Wesley
-
McGuire, W. J. (1969). The nature of attitudes and attitude change. In G. Lindzey & E. Aronson (Eds.), The handbook of social psychology (Vol. 3. 2nd ed., pp. 136-314). Reading. MA: Addison-Wesley.
-
(1969)
The Handbook of Social Psychology
, vol.3
, pp. 136-314
-
-
McGuire, W.J.1
-
49
-
-
0040669518
-
Measures of perceived interactivity: An exploration of the role of direction of communication, user control, and time in shaping perceptions of interactivity
-
McMillan, S. J., & Hwang, J.-S. (2002). Measures of perceived interactivity: An exploration of the role of direction of communication, user control, and time in shaping perceptions of interactivity. Journal of Advertising, 31(3), 29-42.
-
(2002)
Journal of Advertising
, vol.31
, Issue.3
, pp. 29-42
-
-
McMillan, S.J.1
Hwang, J.-S.2
-
50
-
-
0033470263
-
Consumer processing of persuasive advertisements: An integrative framework of persuasion theories
-
Meyers-Levy, J., & Malaviya, P. (1999). Consumer processing of persuasive advertisements: An integrative framework of persuasion theories. Journal of Marketing, 63, 45-60.
-
(1999)
Journal of Marketing
, vol.63
, pp. 45-60
-
-
Meyers-Levy, J.1
Malaviya, P.2
-
51
-
-
84862484068
-
-
Nielsen/Netratings. December 1
-
Nielsen/Netratings. (2000, December 1). Nielsen/Netratings reporter. Retrieved from http://209.249.142.22/weekly.asp#uages
-
(2000)
Nielsen/Netratings Reporter
-
-
-
52
-
-
2342420534
-
Interactive media. A means for more meaningful advertising?
-
D. W. Schumann & F. Thorson (Eds.), Mahwah, NJ: Lawrence Erlbaum
-
Nowak, G. J., Shamp, S., Hollander, B., & Cameron, G. T. (1999). Interactive media. A means for more meaningful advertising? In D. W. Schumann & F. Thorson (Eds.), Advertising and the World Wide Web (pp. 197-215). Mahwah, NJ: Lawrence Erlbaum.
-
(1999)
Advertising and the World Wide Web
, pp. 197-215
-
-
Nowak, G.J.1
Shamp, S.2
Hollander, B.3
Cameron, G.T.4
-
53
-
-
0000849629
-
New metrics for mew media: Toward the development of Web measurement standards
-
Novak, T. P., & Hoffman, D. L. (1997). New metrics for mew media: Toward the development of Web measurement standards. World Wide Web Journal, 2(1), 213-246.
-
(1997)
World Wide Web Journal
, vol.2
, Issue.1
, pp. 213-246
-
-
Novak, T.P.1
Hoffman, D.L.2
-
55
-
-
70449576351
-
Mobile advertising. A research agenda
-
in press. M. R. Stafford & R. J. Faber (Eds.), Armonk, NY: M. E. Sharpe
-
Perlado, V. R., & Barwise, P. (in press). Mobile advertising. A research agenda. In M. R. Stafford & R. J. Faber (Eds.), Advertising, promotion, and new media. Armonk, NY: M. E. Sharpe.
-
Advertising, Promotion, and New Media
-
-
Perlado, V.R.1
Barwise, P.2
-
56
-
-
0037276942
-
Consumer information search behavior and the Internet
-
Peterson, R. A., & Merino, M. C. (2003). Consumer information search behavior and the Internet. Psychology and Marketing, 20(2), 99-121.
-
(2003)
Psychology and Marketing
, vol.20
, Issue.2
, pp. 99-121
-
-
Peterson, R.A.1
Merino, M.C.2
-
57
-
-
0000373675
-
Analyzing memory impact of advertising fragments
-
Pham, M. T., & Vanhuele, M. (1997). Analyzing memory impact of advertising fragments. Marketing Letters, 8 (4), 407-417.
-
(1997)
Marketing Letters
, vol.8
, Issue.4
, pp. 407-417
-
-
Pham, M.T.1
Vanhuele, M.2
-
58
-
-
0003597374
-
-
Glenview, IL: Scott, Foresman
-
Robertson, T. S., Zielinski, J., & Ward, S. (1984). Consumer behavior. Glenview, IL: Scott, Foresman.
-
(1984)
Consumer Behavior
-
-
Robertson, T.S.1
Zielinski, J.2
Ward, S.3
-
59
-
-
84862476491
-
-
Rodgers, A. L. (2002). Game theory. Retrieved from http://pf.fastcompany. com/build/build_feature/yaya.html.
-
(2002)
Game Theory
-
-
Rodgers, A.L.1
-
60
-
-
2442444255
-
The effects of sponsor relevance on consumer reactions to Internet sponsorships
-
Rodgers, S. (2003). The effects of sponsor relevance on consumer reactions to Internet sponsorships. Journal of Advertising, 32(4), 67-76.
-
(2003)
Journal of Advertising
, vol.32
, Issue.4
, pp. 67-76
-
-
Rodgers, S.1
-
61
-
-
10044224841
-
An improved way to characterize Internet users
-
Rodgers, S., & Sheldon, K. M. (2002) An improved way to characterize Internet users. Journal of Advertising Research, 42(5), 85-94.
-
(2002)
Journal of Advertising Research
, vol.42
, Issue.5
, pp. 85-94
-
-
Rodgers, S.1
Sheldon, K.M.2
-
62
-
-
0348059470
-
The interactive advertising model: How users perceive and process online ads
-
Rodgers, S., & Thorson, E. (2000). The interactive advertising model: How users perceive and process online ads. Journal of Interactive Advertising, 1(1). Available from http://www.jiad.org/
-
(2000)
Journal of Interactive Advertising
, vol.1
, Issue.1
-
-
Rodgers, S.1
Thorson, E.2
-
63
-
-
0038055178
-
Product search in e-shopping. A review and research propositions
-
Rowley, J. (2000). Product search in e-shopping. A review and research propositions. Journal of Consumer Marketing, 17(1), 20-35.
-
(2000)
Journal of Consumer Marketing
, vol.17
, Issue.1
, pp. 20-35
-
-
Rowley, J.1
-
65
-
-
85008040610
-
The emergence of m-commerce
-
Senn, J. A. (2000). The emergence of m-commerce. Computer, 33(12), 148-151.
-
(2000)
Computer
, vol.33
, Issue.12
, pp. 148-151
-
-
Senn, J.A.1
-
66
-
-
0002965398
-
Web home pages as advertisemetus
-
Singh, S. N., & Dalal, N. P. (1999). Web home pages as advertisemetus. Communications of the ACM, 42(8), 91-98.
-
(1999)
Communications of the ACM
, vol.42
, Issue.8
, pp. 91-98
-
-
Singh, S.N.1
Dalal, N.P.2
-
68
-
-
10044273294
-
Mobile promotional communication and machine persuasion: A new paradigm for source effects?
-
in press. M. R. Stafford & R. J. Faber (Eds.), Armonk, NY: M. E. Sharpe
-
Stafford, T. F. (in press). Mobile promotional communication and machine persuasion: A new paradigm for source effects? In M. R. Stafford & R. J. Faber (Eds.), Advertising, promotion, and new Media. Armonk, NY: M. E. Sharpe.
-
Advertising, Promotion, and New Media
-
-
Stafford, T.F.1
-
69
-
-
84985084394
-
Defining virtual reality: Dimensions determining telepresence
-
Steuer, J. (1992). Defining virtual reality: Dimensions determining telepresence. Journal of Communication, 42, 73-93.
-
(1992)
Journal of Communication
, vol.42
, pp. 73-93
-
-
Steuer, J.1
-
70
-
-
0001194872
-
Does web advertising work? Memory for print vs. online media
-
Sundar, S. S., Narayan, S., Obregon, R., & Uppal, C. (1999). Does Web advertising work? Memory for print vs. online media. Journalism and Mass Communication Quarterly, 75(4), 822-835.
-
(1999)
Journalism and Mass Communication Quarterly
, vol.75
, Issue.4
, pp. 822-835
-
-
Sundar, S.S.1
Narayan, S.2
Obregon, R.3
Uppal, C.4
-
71
-
-
0000395048
-
Designing effective promotional games: Opportunities and problems
-
Ward, J. C., & Hill, R. P. (1991). Designing effective promotional games: Opportunities and problems. Journal of Advertising, 20(3), 69-81.
-
(1991)
Journal of Advertising
, vol.20
, Issue.3
, pp. 69-81
-
-
Ward, J.C.1
Hill, R.P.2
-
72
-
-
84857130084
-
Advergame playing motivation and effectiveness: A "uses and gratifications" perspective
-
in press. M. R. Stafford & R. J. Farter (Eds.), Armonk, NY: M. E. Sharpe
-
Youn, S., & Lee, M. (in press). Advergame playing motivation and effectiveness: A "uses and gratifications" perspective. In M. R. Stafford & R. J. Farter (Eds.), Advertising, promotion, and new media. Armonk, NY: M. E. Sharpe.
-
Advertising, Promotion, and New Media
-
-
Youn, S.1
Lee, M.2
|