E-mail marketing at the crossroads: A stakeholder analysis of unsolicited commercial e-mail (spam)

Internet Research

Volumn 16, Issue 1, 2006, Pages 38-52

  Moustakas, Evangelos ^a   Ranganathan, C ^b   Duquenoy, Penny ^a  

^a MIDDLESEX UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF ILLINOIS AT CHICAGO   (United States)

Author keywords

Electronic mail; Internet marketing; Stakeholder analysis

Indexed keywords

EID: 33644608602     PISSN: 10662243     EISSN: None     Source Type: Journal    
DOI: 10.1108/10662240610642532     Document Type: Article

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