Integrated communications: From one look to normative consistency

Corporate Communications

Volumn 14, Issue 2, 2009, Pages 190-205

  Torp, Simon ^a  

^a UNIVERSITY OF SOUTHERN DENMARK   (Denmark)

Author keywords

Corporate communications; Integrated marketing communications; Organizational culture

Indexed keywords

EID: 67649532251     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/13563280910953861     Document Type: Article

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