Integrated marketing communication and postmodernity: An odd couple?

Corporate Communications

Volumn 10, Issue 2, 2005, Pages 156-167

  Christensen, Lars Thøger ^a   Torp, Simon ^a   Firat, A Fuat ^a  

^a UNIVERSITY OF SOUTHERN DENMARK   (Denmark)

Author keywords

Complexity theory; Integrated marketing communications; Manufacturing systems; Operations and production management

Indexed keywords

EID: 21544466177     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/13563280510596961     Document Type: Article

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