Effects of organizational and decision-maker factors on new product risk taking

Journal of Product Innovation Management

Volumn 16, Issue 3, 1999, Pages 282-294

  Mullins, John W ^a   Forlani, David ^a   Walker Jr , Orville C ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

DECISION MAKING; FINANCE; PROJECT MANAGEMENT; RISK MANAGEMENT; STUDENTS; SUPERVISORY PERSONNEL;

DECISION MAKER FACTORS; PRODUCT RISK TAKING;

PRODUCT DEVELOPMENT;

EID: 0032630771     PISSN: 07376782     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0737-6782(98)00060-5     Document Type: Article

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