Choosing the Right Metrics to Maximize Profitability and Shareholder Value

Journal of Retailing

Volumn 85, Issue 1, 2009, Pages 95-111

  Petersen, J Andrew ^a   McAlister, Leigh ^b   Reibstein, David J ^c   Winer, Russell S ^d   Kumar, V ^e   Atkinson, Geoff ^f  

^a UNIVERSITY OF NORTH CAROLINA   (United States)

^b UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^c UNIVERSITY OF PENNSYLVANIA   (United States)

^d NEW YORK UNIVERSITY   (United States)

^e GEORGIA STATE UNIVERSITY   (United States)

^f Overstockcom   (United States)

Author keywords

Customer equity; Customer lifetime value; Metrics; Referral behavior; Shareholder value

Indexed keywords

EID: 61849091995     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2008.11.004     Document Type: Article

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