Attribute drivers: A factor analytic choice map approach for understanding choices among SKUs

Marketing Science

Volumn 24, Issue 3, 2005, Pages 351-366

  Sinha, Ashish ^a   Inman, J Jeffrey ^b   Wang, Yantao ^c   Park, Joonwook ^d  

^a VICTORIA UNIVERSITY OF WELLINGTON   (New Zealand)

^b UNIVERSITY OF PITTSBURGH   (United States)

^c ACNielsen   (New Zealand)

^d PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Assortment; Choice models; Product management

Indexed keywords

EID: 26044475651     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1050.0159     Document Type: Review

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