Modeling movie life cycles and market share

Marketing Science

Volumn 24, Issue 3, 2005, Pages 508-517

  Ainslie, Andrew ^a   Drèze, Xavier ^b   Zufryden, Fred ^c  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b UNIVERSITY OF PENNSYLVANIA   (United States)

^c UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

Author keywords

Entertainment marketing; Motion picture distribution and exhibition; Movie choice; New product research

Indexed keywords

EID: 26044432512     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1040.0106     Document Type: Review

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