Estimating the interdependence of television program viewership between spouses: A Bayesian simultaneous equation model

Marketing Science

Volumn 25, Issue 4, 2006, Pages 336-349

  Yang, Sha ^a   Narayan, Vishal ^a   Assael, Henry ^a  

^a NEW YORK UNIVERSITY   (United States)

Author keywords

Hierarchical Bayesian analysis; Interdependent preferences; Simultaneous equation models; Television programs

Indexed keywords

EID: 33747459642     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1060.0195     Document Type: Article

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