Enabling the willing: Consumer rebates for durable goods

Marketing Science

Volumn 25, Issue 4, 2006, Pages 350-366

  Bruce, Norris ^a   Desai, Preyas ^b   Staelin, Richard ^b  

^a UNIVERSITY OF TEXAS AT DALLAS   (United States)

^b DUKE UNIVERSITY   (United States)

Author keywords

Automobiles; Consumer rebates; Durable goods; Promotions

Indexed keywords

EID: 33747499882     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1050.0148     Document Type: Article

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