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Volumn 36, Issue 4, 1999, Pages 413-423

Estimating price elasticities with theory-based priors

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Indexed keywords


EID: 0033236260     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.2307/3151997     Document Type: Article
Times cited : (54)

References (14)
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    • Christen, M., S. Gupta, J. Porter, R. Staelin, and D. Wittink (1997), "Using Market-Level Data to Understand Promotion Effects in a Non-Linear Model," Journal of Marketing Research, 34 (August), 322-34.
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  • 8
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    • 0000917415 scopus 로고
    • A probabilistic choice model for market segmentation and elasticity structure
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  • 12
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.