Supplier-switching inertia and competitive asymmetry: A demand-side perspective

Decision Sciences

Volumn 37, Issue 4, 2006, Pages 547-576

  Li, Sali ^a   Madhok, Anoop ^b   Plaschka, Gerhard ^c   Vermat, Rohit ^d  

^a UNIVERSITY OF UTAH   (United States)

^b YORK UNIVERSITY   (Canada)

^c DEPAUL UNIVERSITY   (United States)

^d and Design   (United States)

Author keywords

And utility assessment; Discrete choice models; Empirical research; Strategic decision making; Strategic management operations interface; Supplier selection; Survey research

Indexed keywords

EID: 33845395877     PISSN: 00117315     EISSN: 15405915     Source Type: Journal    
DOI: 10.1111/j.1540-5414.2006.00138.x     Document Type: Article

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