A new framework for evaluating sponsorship opportunities

International Journal of Advertising

Volumn 25, Issue 4, 2006, Pages 471-487

  Poon, Derek T Y ^a   Prendergast, Gerard ^a  

^a HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 58449135585     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2006.11072984     Document Type: Article

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