The Role of Sponsorship in the Marketing Communications Mix

International Journal of Advertising

Volumn 10, Issue 1, 1991, Pages 35-47

  Meenaghan, Tony ^a  

^a UNIVERSITY COLLEGE DUBLIN   (Ireland)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84905575574     PISSN: 02650487     EISSN: 17593948     Source Type: Journal    
DOI: 10.1080/02650487.1991.11104432     Document Type: Article

References (11)

1. Byrne, M. (1990) The public relations and marketing opportunities of music sponsorship. Case Study: Seven-Up.Arts Council Seminar, Sponsorship and the Irish Music Industry. {National Concert Hall, Dublin 22.5.90
2. Dinmore, F. (1980) Cricket Sponsorship. The Business Graduate (UK),, Autumn, pp. 68–72.
3. Gill, B. London: CSS International Holdings Ltd. (Personal interview 1990)
4. Gottlier, M. (1986) Cashing in on a higher cause. The New York Times, July 6th.
5. ISL Marketing Ltd (December 1988) Sponsorship: has the new medium come of age? Lucerne: ISL.
6. Kohl, F. & Otker, T. (1985) Sponsorship — some practical experiences in Philips consumer electronics. ESOMAR Seminar. Paper delivered at Below-the-line and Sponsoring Seminar, 6–8 November 1985, Milan: Esomar.
7. Mintel Special Report on Sponsorship (1988) London: Mintel.
8. Mintel Special Report on Sponsorship (1990) London: Mintel.
9. RSL. Leisure Monitor (1990) Harrow, Middlesex UK: Research Services Ltd.
10. Sport on Television and Sports Sponsorship (1986) New Media Dept., AGB Intomart, p.42.
11. Various special reports on Sponsorship (1980, 1986, 1988, 1990) Mintel, London.