Sports sponsorship development in leading Canadian companies: issues & trends

International Journal of Advertising

Volumn 17, Issue 1, 1998, Pages 29-49

  Thwaites, Des ^a   Aguilar Manjarrez, Rafael ^a   Kidd, Callum ^a  

^a UNIVERSITY OF LEEDS   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0007344479     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.1998.11104704     Document Type: Article

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