Focusing commercial sponsorship on the internal corporate audience

International Journal of Advertising

Volumn 17, Issue 1, 1998, Pages 51-74

  Grimes, Eoin ^a   Meenaghan, Tony ^b  

^a Central Bank of Ireland   (Ireland)

^b UNIVERSITY COLLEGE DUBLIN   (Ireland)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84873730602     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.1998.11104705     Document Type: Article

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