Knowledge-based marketing: Building and sustaining competitive advantage through knowledge co-creation

International Journal of Management and Decision Making

Volumn 9, Issue 6, 2008, Pages 617-645

  Kohlbacher, Florian ^a  

^a German Institute for Japanese Studies   (Japan)

Author keywords

CKM; Customer knowledge management; KM; Knowledge creation; Knowledge management; Knowledge based approach; Marketing; Multinational companies

Indexed keywords

EID: 56549110925     PISSN: 14624621     EISSN: 17415187     Source Type: Journal    
DOI: 10.1504/IJMDM.2008.021218     Document Type: Article

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