Multiproject strategy and sales growth: The benefits of rapid design transfer in new product development

Strategic Management Journal

Volumn 18, Issue 3, 1997, Pages 169-186

  Nobeoka, Kentaro ^a   Cusumano, Michael A ^b  

^a KOBE UNIVERSITY   (Japan)

^b MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

Automobile industry; Product development; Product strategy; Project management

Indexed keywords

EID: 0001016374     PISSN: 01432095     EISSN: None     Source Type: Journal    
DOI: 10.1002/(SICI)1097-0266(199703)18:3<169::AID-SMJ863>3.0.CO;2-K     Document Type: Article

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