Reconceptualizing the meaning and domain of marketing knowledge

Journal of Knowledge Management

Volumn 7, Issue 4, 2003, Pages 124-135

  Hanvanich, Sangphet ^a   DrÖge, Cornelia ^b   Calantone, Roger ^b  

^a LEHIGH UNIVERSITY   (United States)

^b MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Innovation; Knowledge management; Marketing information

Indexed keywords

EID: 84986131355     PISSN: 13673270     EISSN: 17587484     Source Type: Journal    
DOI: 10.1108/13673270310492994     Document Type: Article

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