Brand affinity & television programme sponsorship

International Journal of Advertising

Volumn 17, Issue 1, 1998, Pages 89-98

  Bloxham, Mike ^a  

^a The Bloxham Group The Sponsorship Research Company   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0002661352     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.1998.11104707     Document Type: Article

References (1)

1. Mintel (1996) Sponsorship. Mintel Special Report.