The relationship between values and appeals in Israeli advertising: A smallest space analysis

Journal of Advertising

Volumn 29, Issue 3, 2000, Pages 55-68

  Hetsroni, Amir ^a  

^a HEBREW UNIVERSITY OF JERUSALEM   (Israel)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0039927709     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2000.10673617     Document Type: Article

References (54)

1. Aaker, David and Donald Norris (1982), "Characteristics of TV Commercials Perceived as Informative, " Journal of Advertising Research. 22 (2), 61-70.
2. Albers-Miller, Nancy D. and Betsy D. Gelb (1996), "Business Adver-tising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven Countries, " Journal of Advertising, 25 (4), 57-70.
3. _ and Maria R. Stafford (1999), "An International Analysis of Emotional and Rational Appeals in Services vs. Goods Advertising, " Journal of Consumer Marketing, 16 (1), 42-57.
4. Beatty, Sharon E., Lynn R. Kahle, Pamela Homer and Misra Shekar (1985), "Alternative Measurement Approaches to Consumer Values: The List of Values and the Rokeach Value Survey, " Psychology and Marketing, 2 (3), 181-200.
5. Belk, Russel W. and Richard W. Pollay (1985), "Materialism and Status Appeals in Japanese and U.S. Print Advertising, " International Marketing Review, 2 (12), 38-47.
6. _ and _ (1985), "Images of Ourselves: The Good Life in Twentieth Century Advertising, " Journal of Consumer Research, 11 (March), 887-896.
7. Belkaoui, Ahmed and Janice M. Belkaoui (1976), "A Comparative Analysis of the Roles Portrayed by Women in Print Advertisements-1958, 1970, 1972, " Journal of Marketing Research, 13 (2), 168-172.
8. Caillat, Zahna and Barbara Mueller (1996), "Observations: The Influence of Culture on American and British Advertising, " Journal of Advertising Research, 36, 79-88.
9. Cheng, Hong and John C. Schweitzer (1996), "Cultural Values Reflected in Chinese and U.S. Television Commercials, " Journal of Advertising Research, 36 (May-June), 27-45.
10. Eisenstadt, Shmuel N. (1967), Israeli Society, London: Weidenfeld and Nicolson.
11. Fleiss, Joseph L. (1971), "Measuring Nominal Scale Agreement among Many Raters, " Psychological Bulletin, 76 (5), 378-382.
12. Fowles, Jib (1996), Advertising and Popular Culture, Thousand Oaks, CA: Sage.
13. Friedmann, Roberto (1986), "Psychological Meaning of Products: A Simplification of the Standardization vs. Adaptation Debate, " Columbia Journal of World Business, 21 (Summer), 97-104.
14. Friedmann, Roberto and Mary R. Zimmer (1988), "The Role of Psychological Meaning in Advertising, " Journal of Advertising, 17 (1), 31-40.
15. Frith, Katherine T. and David Toland (1991), "A Comparison of Cultural Values in British and American Print Advertising: A Study of Magazines, " Journalism Quarterly, 68 (1-2), 216-223.
16. Gelb, Betsy D., Jae W. Hong and George M. Zinkhan (1985), "Effects of Advertising Elements: An Update, " Current Issues and Research in Advertising, 2, 75-98.
17. Guttman, Louis (1968), "A General Nonmetric Technique for Finding the Smallest Coordinate Space for a Configuration of Points, " Psychometrika, 33, 469-506.
18. Guttman, Ruth and Charles W. Greenbaum (1998), "Facet Theory: Its Development and Current Status, " European Psychologist, 3 (1), 13-36.
19. Han, Sang-pil and Sharon Shavitt (1994), "Persuasion and Culture: Advertising Appeals in Individualistic and Collectivistic Societies, " Journal of Experimental Social Psychology, 30, 326-350.
20. Hofstede, Geert H. (1980), Culture's Consequences: International Differences in Work Related Values, Beverly Hills, CA: Sage.
21. Holbrook, Morris B. (1987), "Mirror, Mirror, on the Wall, What's Unfair in the Reflections on Advertising?" Journal of Marketing, 51 (July), 95-103.
22. _ (1995), Consumer Research: Introspective Essays on the Study of Consumption, Thousand Oaks, CA: Sage Publications.
23. Hong, Jae W., Aydin Muderrisoglu and George Zinkhan (1987), "Cultural Differences and Advertising Expression: A Comparative Content Analysis of Japanese and U.S. Magazine Advertising, " Journal of Advertising, 16 (1), 55-62.
24. Hornik, Jacob (1980), "Comparative Evaluation of International vs. National Advertising Strategies, " The Columbia Journal of World Business, 151 (1), 36-45.
25. Karni, Eliezer S. and Joseph Levin (1972), "The Use of Smallest Space Analysis in Studying Scale Structure, " Journal of Applied Psychology, 56, 341-346.
26. Kassaarjian, Harold H. (1977), "Content Analysis in Consumer Research, " Journal of Consumer Research, 4 (1), 8-18.
27. Johar, S. J. and J. M. Sirgy (1991), "Value-Expressive Versus Utilitarian Advertising Appeals: When and Why to Use Which Appeal, " Journal of Advertising, 20 (3), 23-34.
28. Leiss, William, Stephen R. Kline and Sut Jhally (1986), Social Communication in Advertising: Persons, Products and Images of Well Being, New York: Methuen.
29. Levi, Shlomit (1990), "Values and Deeds, " Applied Psychology: An International Review, 39 (4), 379-400.
30. McCracken, Grant (1986), "Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods, " Journal of Consumer Research, 13 (June), 71-84.
31. Mueller, Barbara (1987), "Reflections of Culture: An Analysis of Japanese Advertising Appeals, " Journal of Advertising Research, 27 (3), 51-59.
32. _ (1992), "Standardization vs. Specialization: An Examination of Westernization in Japanese Advertising, " Journal of Advertising Research, 32 (1), 15-24.
33. Muthén, Bengt O. (1989), "Dichotomous Factor Analysis of Symptom Data, " Sociological Methods and Research, 18 (1), 19-65.
34. Oyserman, Daphna (1993), "The Lens of Personhood: Viewing the Self and Others in a Multicultural Society, " Journal of Personality and Social Psychology, 65 (5), 993-1009.
35. Pollay, Richard W. (1983), "Measuring the Cultural Values Manifest in Advertising, " in Current Issues and Research in Advertising, James H. Leigh and Claude R. Martin, eds., Ann Arbor, MI: University of Michigan Press, 71-92.
36. _ (1986), "The Distorted Mirror: Reflections on the Unintended Consequences of Advertising, " Journal of Marketing, 50 (2), 18-36.
37. _ (1987), "On the Value of Reflections on the Values of the Distorted Mirror, " Journal of Marketing, 51 (3), 104-109.
38. _ and Katherine Gallagher (1990), "Advertising and Cultural Values: Reflections in the Distorted Mirror, " International Journal of Advertising, 9, 359-372.
39. Putto, Christopher P. and William D. Wells (1984), "Informational and Transformational Advertising: The Differential Effects of Time, " in Advances in Consumer Research, XI, 638-643, Thomas C. Kinnear, ed., Provo, UT: Association for Consumer Research.
40. Rokeach, Milton J. (1973), The Nature of Human Values, New York: Free Press.
41. Sagie, Abraham and Dov Elizur (1996), "The Structure of Personal Values: A Conical Representation of Multiple Life Areas, " Journal of Organizational Behavior, 17, 573-586.
42. Schlesinger, Izchak M. and Louis Guttman (1969), "Smallest Space Analysis of Intelligence and Achievement Tests, " Psychological Bulletin, 71 (2), 95-100.
43. Schudson, Michael (1984), Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society, New York: Basic Books.
44. Schwartz, Shalom H. (1992), "Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries, " In Advances in Experimental Social Psychology, M. Zanna, ed., Orlando: Academic Press, 25, 1-65.
45. _ and Wolfgang Bilsky (1987), "Toward a Universal Psychological Structure of Human Values, " Journal of Personality and Social Psychology, 53 (3), 550-562.
46. _ and Lilach Sagiv (1995), "Identifying Culture-Specifics in the Content and Structure of Values, " Journal of Cross-Cultural Psychology, 26 (1), 92-116.
47. Shye, Samuel (1978), "Facet Analysis and Regional Hypotheses, " in Theory Construction and Data Analysis in the Behavioral Sciences, Samuel Shye, ed., San Francisco: Jossey-Bass, Inc. Publishers, 393-399.
48. _ (1988), "Multidimensional Scaling versus Factor Analysis: A Methodological Note, " Journal of Applied Psychology, 73 (2), 311.
49. _ , Dov Elizur and Michael Hoffman (1994), Introduction to Facet Theory: Content Design and Intrinsic Data Analysis in Behavioral Research, Thousand Oaks, CA: Sage Publications.
50. Stern, Barbara B. (1992), "Historical and Personal Nostalgia in Advertising Text: The Fin de Siecle Effect, " Journal of Advertising, 21 (12), 11-22.
51. Vaughn, Richard (1980), "How Advertising Works: A Planning Model, " Journal of Advertising Research, 20 (5), 27-33.
52. Weiss, Meira (1997), "War Bodies, Hedonist Bodies: Dialectics of the Collective and the Individual in Israeli Society, " American Ethnologist, 24 (4), 813-832.
53. Wiles, Charles R., Judith A. Wiles and Andes Tjernlünd (1996), "The Ideology of Advertising: The United States and Sweden, " Journal of Advertising Research, 36 (May-June), 57-66.
54. Zhang, Yong and Betsy D. Gelb (1996), "Matching Advertising Appeals to Culture: The Influence of Products' Use Conditions, " Journal of Advertising, 25 (3), 29-46.