Integrating sports sponsorship into the corporate marketing function: An international comparative study

International Marketing Review

Volumn 15, Issue 3, 1998, Pages 170-182

  Farrelly, Francis John ^a   Quester, Pascale G ^b   Burton, Richard ^c  

^a MONASH UNIVERSITY   (Australia)

^b UNIVERSITY OF ADELAIDE   (Australia)

^c UNIVERSITY OF OREGON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0542445510     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651339710170249     Document Type: Article

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