The association endorsement and consumers' intention to purchase

Journal of Consumer Marketing

Volumn 17, Issue 3, 2000, Pages 203-213

  Daneshvary, Rennae ^a   Schwer, R Keith ^a  

^a UNIVERSITY OF NEVADA   (United States)

Author keywords

Advertising; Brands; Consumer behaviour; Consumer marketing; Sponsorship

Indexed keywords

EID: 0041036237     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760010328987     Document Type: Article

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