Competitive advantage through sponsorship: A conceptual model and research propositions

European Journal of Marketing

Volumn 38, Issue 8, 2004, Pages 1013-1030

  Fahy, John ^a   Farrelly, Francis ^b   Quester, Pascale ^c  

^a UNIVERSITY OF LIMERICK   (Ireland)

^b MONASH UNIVERSITY   (Australia)

^c UNIVERSITY OF ADELAIDE   (Australia)

Author keywords

Competitive advantage; Resource management; Sponsorship

Indexed keywords

EID: 39549103005     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560410539140     Document Type: Article

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