Ambush marketing: The undeserved advantage

Psychology and Marketing

Volumn 15, Issue 4, 1998, Pages 323-331

  Payne, Michael ^a  

^a Academic Medical Center VU University Medical Center   (Switzerland)

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Indexed keywords

EID: 0032375275     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/(SICI)1520-6793(199807)15:4<323::AID-MAR3>3.0.CO;2-A     Document Type: Article

References (9)

1. American Association of Advertising Agencies. (1990). Standards of practice. New York: Author.
2. Business Marketing Association (1997). Code of ethics for business communication. Chicago: Author.
3. International Event Group (IEG). (1997). Annual estimates of sponsorship expenditure. Chicago: Author.
4. International Olympic Committee (1995). Olympic Marketing Fact File. Lausanne, Switzerland: IOC Marketing Department.
5. Marketing initiatives celebrate 100 years of Olympism. (1996, Summer). Marketing Matters, Issue No. 9, p. 1.
6. McKelvey, S. (1992). NHL v. Pepsi Cola Canada, Jh-Huhl: Legal Parameters of Sports Ambush Marketing. The Entertainment and Sports Lawyer, 10(3), 5-17.
7. Pound, R. W. (1995). Olympic Marketing Fact File, Lausanne: International Olympic Committee, Marketing Department.
8. Sponsorship Research International (SRI). (1997). World-wide sponsorship market values, London: Author.
9. Townley, S. (1992). Ambush/Parasitic Marketing and Sport. London: Professional Direction Ltd.