Conceptualization and alternate operationalizations of the measurement of sponsorship effectiveness in sport

Leisure Studies

Volumn 23, Issue 3, 2004, Pages 267-281

  Crompton, John L ^a  

^a TEXAS A AND M UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

SPORT;

EID: 3242703460     PISSN: 02614367     EISSN: None     Source Type: Journal    
DOI: 10.1080/0261436042000183695     Document Type: Article

References (31)

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