Perceived differences among countries: Understanding relative perceptions

Journal of International Consumer Marketing

Volumn 17, Issue 1, 2004, Pages 7-31

  Mittelstaedt, John D ^a   Hopkins, Christopher D ^a   Raymond, Mary Anne ^a   Duke, Charles R ^a  

^a CLEMSON UNIVERSITY   (United States)

Author keywords

CETSCALE; Product country images; Relative perceptions

Indexed keywords

EID: 85011463010     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v17n01_02     Document Type: Article

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