Improving the external validity of marketing models: A plea for more qualitative input

International Journal of Research in Marketing

Volumn 17, Issue 2-3, 2000, Pages 177-182

  Laurent, Gilles ^a  

^a HEC PARIS   (France)

Author keywords

Models; Validity

Indexed keywords

EID: 0042760452     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/s0167-8116(00)00020-3     Document Type: Article

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