Uniting active and deep learning to teach problem-solving skills: Strategic tools and the learning spiral

Journal of Marketing Education

Volumn 30, Issue 2, 2008, Pages 116-129

  Diamond, Nina ^a,b   Koernig, Stephen K ^a,c   Iqbal, Zafar ^a,d  

^a DEPAUL UNIVERSITY   (United States)

^b ADELPHI UNIVERSITY   (United States)

^c UNIVERSITY OF ILLINOIS AT CHICAGO   (United States)

^d UNIVERSITY OF PITTSBURGH   (United States)

Author keywords

Active learning; Deep learning; Marketing education; Problem solving skills; Quantitative tools

Indexed keywords

EID: 47749086717     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475308317707     Document Type: Article

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