Making Marketing Principles Tangible: Online Auctions as Living Case Studies

Journal of Marketing Education

Volumn 26, Issue 2, 2004, Pages 137-144

  Wood, Charles M ^a   Suter, Tracy A ^b  

^a UNIVERSITY OF TULSA   (United States)

^b OKLAHOMA STATE UNIVERSITY   (United States)

Author keywords

business education; computer assisted instruction; experiential learning; marketing; online auctions

Indexed keywords

EID: 84990334160     PISSN: 02734753     EISSN: None     Source Type: Journal    
DOI: 10.1177/0273475304265540     Document Type: Article

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