Teaching written communication skills in professional selling: The cover letter

Journal of Marketing Education

Volumn 28, Issue 3, 2006, Pages 205-217

  West, Vicki L ^a  

^a TEXAS STATE UNIVERSITY   (United States)

Author keywords

Active learning; Cover letters; Sales letters; Sales process; Selling process steps; Written communication skills

Indexed keywords

EID: 33750363790     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475306291465     Document Type: Article

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