How fast do students forget what they learn in consumer behavior? A longitudinal study

Journal of Marketing Education

Volumn 28, Issue 3, 2006, Pages 181-192

  Bacon, Donald R ^a   Stewart, Kim A ^a  

^a UNIVERSITY OF DENVER   (United States)

Author keywords

Deep learning; Rasch measurement; Retention curve; Testing; Very long term memory

Indexed keywords

EID: 33750369820     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475306291463     Document Type: Article

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