Marketing in “survivor” medium-sized British manufacturing firms: 1987-1997

European Business Review

Volumn 16, Issue 3, 2004, Pages 292-306

  Brooksbank, Roger ^a   Kirby, David ^b   Taylor, David ^a  

^a UNIVERSITY OF WAIKATO   (New Zealand)

^b UNIVERSITY OF SURREY   (United Kingdom)

Author keywords

Marketing policy; Medium sized enterprises; United Kingdom

Indexed keywords

EID: 34347321837     PISSN: 0955534X     EISSN: None     Source Type: Journal    
DOI: 10.1108/09555340410536226     Document Type: Article

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