Marketing effectiveness of the hotel industry in Croatia

International Journal of Hospitality Management

Volumn 19, Issue 3, 2000, Pages 227-240

  Cizmar, Sanja ^a   Weber, Sanda ^b  

^a Horwath Consulting   (Croatia)

^b INSTITUTE FOR TOURISM   (Croatia)

Author keywords

Business performance; Hotel industry; Marketing activities; Marketing department; Marketing effectiveness; Marketing information

Indexed keywords

EID: 0034259802     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/s0278-4319(00)00020-7     Document Type: Article

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