Trappings versus substance - Market orientation in food and drink SMEs

British Food Journal

Volumn 103, Issue 5, 2001, Pages 300-312

  Lewis, Chris ^a   Pick, Polly ^a   Vickerstaff, Angela ^a  

^a NOTTINGHAM TRENT UNIVERSITY   (United Kingdom)

Author keywords

Drinks industry; Food; Market orientation; Marketing; Small to medium sized enterprises

Indexed keywords

EID: 84986064591     PISSN: 0007070X     EISSN: None     Source Type: Journal    
DOI: 10.1108/00070700110395322     Document Type: Article

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