A qualitative approach to developing small firm marketing planning competencies

Qualitative Market Research: An International Journal

Volumn 2, Issue 3, 1999, Pages 167-175

  Hill, Jimmy ^a   Mcgowan, Pauric ^a  

^a UNIVERSITY OF ULSTER   (United Kingdom)

Author keywords

Entrepreneurship; Marketing competences; Marketing planning; Small firms

Indexed keywords

EID: 84986134874     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522759910291662     Document Type: Article

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