Entrepreneurial marketing: A conceptualisation from qualitative research

Qualitative Market Research: An International Journal

Volumn 3, Issue 1, 2000, Pages 47-54

  Stokes, David ^a  

^a KINGSTON UNIVERSITY   (United Kingdom)

Author keywords

Entrepreneurship; Focus groups; Marketing research; Qualitative techniques; Small firms

Indexed keywords

EID: 84984647301     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750010310497     Document Type: Article

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