Marketing in medium‐sized manufacturing firms: The state‐of‐the‐art in Britain, 1987‐92

European Journal of Marketing

Volumn 33, Issue 1-2, 1999, Pages 103-120

  Brooksbank, Roger ^a   Kirby, David A ^b   Taylor, David ^a   Jones Evans, Dylan ^c  

^a UNIVERSITY OF WAIKATO   (New Zealand)

^b MIDDLESEX UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

^c UNIVERSITY OF GLAMORGAN   (United Kingdom)

Author keywords

Business policy; Marketing activities; Marketing management; Marketing research; Medium sized business; United Kingdom

Indexed keywords

EID: 33750012215     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569910249193     Document Type: Article

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