A grounded theory approach to understanding the website experiences of restaurant customers

Journal of Foodservice Business Research

Volumn 10, Issue 1, 2007, Pages 77-99

  Namkung, Young ^a   Shin, Seo Young ^b   Yang, Il Sun ^b  

^a PURDUE UNIVERSITY   (United States)

^b Yonsei University   (South Korea)

Author keywords

Coding paradigms; Grounded theory; Restaurant; Website usability

Indexed keywords

EID: 34249943354     PISSN: 15378020     EISSN: 15378039     Source Type: Journal    
DOI: 10.1300/J369v10n01_05     Document Type: Article

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