Restaurant marketing on the worldwide web

Cornell Hotel and Restaurant Administration Quarterly

Volumn 37, Issue 1, 1996, Pages 61-71

  Murphy, Jamie ^a   Forrest, Edward ^a   Wotring, C Edward ^a  

^a NONE

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EID: 0030078456     PISSN: 00108804     EISSN: None     Source Type: Journal    
DOI: 10.1016/0010-8804(96)84598-8     Document Type: Article

References (37)

1. 1 C. Bournellis, "Internet '95," Internet World, November 1995, p. 47.
2. 2 J. Ubois, "Augering the Matrix," Internet World, November 1995, p. 64.
3. 3 Bournellis, p. 48.
4. 4 An address is known as a URL, "Uniform Resource Locator."
5. 5 Bournellis, p. 50.
6. 6 URL: http://espnet.sportszone.com/
7. 7 R.T. Rust and R.W. Oliver, "The Death of Advertising," Journal of Advertising, Vol. 23, No. 4 (December 1994), pp. 71-77.
8. 8 E-mail address: tarbells@indirect.com
9. 9 E-mail address: meskan@cts.com
10. 10 Peppers and Rogers (1995). URL: http://www.marketing1to1.com/marketing1to1/ mass.htm
11. 11 E-mail address: pizza@iw.net URL: http://www.iw.net/pizza/index.htm
12. 12 The URLs for the search engines are as follows: Architect: http://www.excite.com/ Infoseek: http://www2.infoseek.com/ Lycos: http://www.lycos.com/ McKinley: http://www.mckinley.com/ Open Text: http://www.opentext.com/ WebCrawler: http://www.webcrawler.com/ Yahoo: http://www.yahoo.com/
13. 13 Tim Clark, "Navigators Seek Content, Profit," Inter@ctive Week, October 1995, pp. 56-57.
14. 14 URL: http://www.clark.net/pub/downin/ html/alronet/lyrics/alices.html
15. 15 Bay Area Restaurant Guide URL: http:// netmedia.com/ims/rest/ba_rest_guide.html A la Carte Guide to Canada URL: http:// www.westweb.com/rest/can_index.html
16. 15 Bay Area Restaurant Guide URL: http:// netmedia.com/ims/rest/ba_rest_guide.html A la Carte Guide to Canada URL: http:// www.westweb.com/rest/can_index.html
17. 16 World Wide Sushi Restaurant Reference URL: http://wwwipd.ira.uka.de/~maraist/Sushi/ Epicurious URL: http://www.epicurious.com/ epicurious/home.html Outrigger Hotels URL: http://www.outrigger. com/infoweb/
18. 17 URL: http://www.catalina.com/reviews.html
19. 18 New Restaurant Entry Form URL: http:// w3.com/bayfood/NewRest.html North American Restaurant Guide URL: http:// westweb.com/alacarte/ (See also the shaded box on this page.)
20. 18 New Restaurant Entry Form URL: http:// w3.com/bayfood/NewRest.html North American Restaurant Guide URL: http:// westweb.com/alacarte/ (See also the shaded box on this page.)
21. 19 Access problems are known on the WWW and will be around for some time. A site's server (computer) might be down, for instance, or the site might be too busy to allow another person to connect.
22. 20 URL: http://useattle.uspan.com/restaurants/ nikko/ E-mail address: NIKKOINC@aol.com
23. 21 Charles Marelli, "Anatomy of a Web Advertisement," in Interactive Marketing, The Future Present, ed. Edward Forrest and Richard Mizerski (Lincolnwood, IL: NTC Publishing, American Marketing Association, 1996).
24. 22 Norwood's URL: http://www.aahwine. com/norwoods Michaels URL: http://www.sol.sarasota.fl.us/ michael/welcom2.html
25. 22 Norwood's URL: http://www.aahwine. com/norwoods Michaels URL: http://www.sol.sarasota.fl.us/ michael/welcom2.html
26. 23 Kate Maddox, Mitch Wagner, and Clinton Wilder, "Making Money on the Web," Information Week, September 4, 1995, p. 32. Virtual Vineyards URL: http://www.virtualvin.com/
27. 24 URL: http://www.indirect.com/www/ tarbells/index.html
28. 25 URL: http://www.netaccess.on.ca/entrepr/ subway/
29. 26 E-mail address: mjmock@rtd.com
30. 27 URL: http://www.cnn.com/
31. 28 URL: http://gagme.wwa.com/~boba/ tips.html
32. 29 Marrelli, loc. cit. Zima URL: http://www.zima.com/
33. 30 N. Robertson, "www. The Next Generation," Internet World, November 1995, p. 33.
34. 31 D. Tubbs, "Pop, Fizz, Dance," Internet World, November 1995, p. 78. It is notable that in December 1995 Microsoft announced it would license Hot Java as part of its browsing software.
35. 32 Sun Micro URL: http://java.sun.com/
36. 33 URL: http://www.submit-it.com/
37. 34 See: J. Nardone, "Media Buying on the World Wide Web," in Interactive Marketing, The Future Present ed. Edward Forrest and Richard Mizerski (Chicago: NTC Publishing, American Marketing Association, 1995).