Product Marketing and Channel Management in Electronic Commerce

Information Systems Frontiers

Volumn 1, Issue 4, 2000, Pages 363-378

  Subramaniam, Chandrasekar ^a,b   Shaw, Michael J ^a   Gardner, David M ^a  

^a UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

^b UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

Electronic commerce strategy; Web channel management

Indexed keywords

EID: 0034418481     PISSN: 13873326     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1010061924822     Document Type: Article

References (27)

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