Measuring and managing the benefits of customer retention: An empirical investigation

Journal of Service Research

Volumn 1, Issue 2, 1998, Pages 108-128

  Narayandas, Das ^a  

^a HARVARD BUSINESS SCHOOL   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 8644225105     PISSN: 10946705     EISSN: 15527379     Source Type: Journal    
DOI: 10.1177/109467059800100202     Document Type: Article

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