Web assessment - measuring the effectiveness of electronic commerce sites going beyond traditional marketing paradigms

Proceedings of the Hawaii International Conference on System Sciences

Volumn , Issue , 1999, Pages 185-

  Schubert, Petra ^a   Selz, Dorian ^a  

^a UNIVERSITY OF ST GALLEN   (Switzerland)

Author keywords

[No Author keywords available]

Indexed keywords

MARKETING; WORLD WIDE WEB;

ABSTRACT ONLY; COMMERCIAL WEB SITES;

ELECTRONIC COMMERCE;

EID: 0032756108     PISSN: 10603425     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

References (0)