Market-level information and the diffusion of competing technologies: An exploratory analysis of the LAN industry

Research Policy

Volumn 36, Issue 5, 2007, Pages 742-757

  Theoharakis, Vasilis ^a,b   Vakratsas, Demetrios ^a,c   Wong, Veronica ^b  

^a The American College of Greece   (Greece)

^b ASTON UNIVERSITY   (United Kingdom)

^c MCGILL UNIVERSITY   (Canada)

Author keywords

Diffusion; High technology marketing; Legitimacy; Market level information; Word of mouth

Indexed keywords

COMPETITIVE INTELLIGENCE; MANAGERS; MARKETING; PUBLISHING; TECHNOLOGY TRANSFER;

HIGH-TECHNOLOGY MARKETING; LEGITIMACY; MARKET-LEVEL INFORMATION; WORD OF MOUTH;

INDUSTRIAL MANAGEMENT;

EID: 34249308797     PISSN: 00487333     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.respol.2007.02.011     Document Type: Article

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