Market-Level Effects of Information: Competitive Responses and Consumer Dynamics

Journal of Marketing Research

Volumn 35, Issue 1, 1998, Pages 82-98

  Moorman, Christine ^a  

^a UNIVERSITY OF WISCONSIN MADISON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0032330982     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.2307/3151932     Document Type: Article

References (8)

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4. Benham, Lee (1972), "The Effect of Advertising on the Price of Eyeglasses," Journal of Law and Economics, 15 (October), 337-52.
5. Bloom, Paul (1997), "Studying Consumer Responses to the Changing Information Environment in Health Care: A Research Agenda," in Advances in Consumer Research, Vol. 24, Merrie Brucks and Debbie MacInnis, eds. Ann Arbor, MI: Association for Consumer Research, 360-65.
6. _ and Ronald Stiff (1980), "Advertising and Health Care Professions," Journal of Health Politics, Policy and Law, 4 (Winter), 642-56.
7. Cady, John F. (1976), "An Estimate of the Price Effects of Restrictions on Drug Price Advertising," Economic Inquiry, 14 (December), 493-510.
8. Campbell, Donald T. and Julian C. Stanley (1963), Experimental and Quasi-Experimental Designs for Research. Boston: Houghton Mifflin.