The effect of standardized information on firm survival and marketing strategies

Marketing Science

Volumn 24, Issue 2, 2005, Pages 263-274

  Moorman, Christine ^a   Du, Rex ^a   Mela, Carl F ^a  

^a DUKE UNIVERSITY   (United States)

Author keywords

Competitive strategy; Marketing strategy; Public policy

Indexed keywords

EID: 20444448168     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.1040.0094     Document Type: Article

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