Estimation of product category sales responsiveness to allocated shelf space

International Journal of Research in Marketing

Volumn 15, Issue 5, 1998, Pages 443-457

  Desmet, Pierre ^b   Renaudin, Valérie ^a  

^a ESSEC BUSINESS SCHOOL   (France)

^b NONE

Author keywords

Impulse buying; Shelf space elasticities; Space allocation

Indexed keywords

EID: 0038529071     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0167-8116(98)00018-4     Document Type: Article

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