Computer simulated shopping experiments for analyzing dynamic purchasing patterns: Validation and guidelines

Journal of Empirical Generalisations in Marketing Science

Volumn 4, Issue , 1999, Pages 22-61

  Campo, Katia ^a,b   Gijsbrechts, Els ^b,c   Guerra, Fabienne ^c  

^a Modeling and Analytics Accuris Group   (Belgium)

^b UNIVERSITY OF ANTWERP   (Belgium)

^c FUCAM   (Belgium)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0002296732     PISSN: 13264443     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review

References (40)

1. Blattberg, R.C. and S.A.Neslin (1990), Sales Promotions: Concepts, Methods and Strategies, Prentice Hall: Englewood Cliffs, N.J.
2. Bronnenberg, B.J. and L. Wathieu (1996), "Asymmetric Promotion Effects and Brand Positioning", Marketing Science, 15(4), 379-394.
3. Brucks, M. (1988), "Search Monitor: An Approach for Computer-Controlled Experiments Involving Consumer Information Search", Journal of Consumer Research, p.117-121.
4. Bucklin, R. and S. Gupta (1992), "Brand Choice, Purchase Incidence and Segmentation: an integrated approach", Journal of Marketing Research, 29 (May), p.201-215.
5. Burke, R. (1995),"Virtual Shopping", OR/MS today, August, p.28-34.
6. _ (1996), "Virtual Shopping: Breakthrough in Marketing Research", Harvard Business Review, March-April, p.120-131.
7. _, B. Harlam, B. Kahn and L. Lodish (1992), "Comparing Dynamic consumer Choice in Real and Computer-simulated Environments", Journal of Consumer Research, June, p.71-82.
8. Campo, K. (1997), Variety Seeking and the Sensitivity to In-Store Promotions, unpublished doctoral dissertation, University of Antwerp-UFSIA: Antwerp.
9. Campo, K., E.Gijsbrechts and P.Nisol (1999), Towards a Conceptual Framework of Out-of-Stock Behavior: The Impact of Product, Consumer and Situation Characteristics on Out-of-Stock Reactions, Working paper, University of Antwerp-UFSIA, Department of Business Economics.
10. Carson, R.; J. Louviere, D. Anderson, P. Arabie, D. Bunch, D. Hensher, R. Johnson, W. Kuhfeld, D. Steinberg, J. Swait, H. Timmermans and J. Wiley (1994), "Experimental Analysis of Choice", Marketing Letters, 5 (4), p.351-368.
11. Cohen S. and M. Gadd (1996), "Virtual Reality Shopping Simulation for the Modern Marketer", Marketing and Research Today, February, p.18-26.
12. Cook, Th.D. and D.T.Campbell (1979), Quasi-Experimentation: Design and Analysis Issues for Field Settings, Houghton Mifflin Company: Boston.
13. Corstjens, J. and M.Corstjens (1995), Store Wars: The Battle for Mindspace and Shelfspace, John Wiley and Sons: Chichester-New York.
14. Dhar, S.K. and S.J.Hoch (1997), "Why Store Brand Penetration Varies by Retailer", Marketing Science, 16(3), p.208-227.
15. Dillon, W. and S. Gupta (1996), "A Segment Level Model for Category Volume and Choice", Marketing Science, 15 (1), p.38-59.
16. Fader, P.S. and B.G.S.Hardie (1996), "Modeling Consumer Choice among SKU's", Journal of Marketing Research, 33(November), p.442-452.
17. Gabor, A., C.W.J.Granger and A.P.Sowter (1970), "Real and Hypothetical Shop Situations in Market Research, Journal of Marketing Research, 7(August), 355-359.
18. Guadagni, P.M. and J.D.C.Little(1983), "A Logit Model of Brand Choice Calibrated on Scanner Data", Marketing Science, 2(3), 203-238.
19. Gupta, S (1988), "Impact of Sales Promotions on When, What, and How Much to Buy", Journal of Marketing Research, 25(November), 342-355.
20. Kahn, B.E. and L.McAlister(1997), Grocery Revolution: The New Focus on the Consumer, Addison Wasley: Reading, Massachusetts.
21. Kapferer, J.-N.(1994), Strategic Brand Management, McMillan: New York.
22. Kumar, V., K.Karande and W.J.Reinartz (1998), "The Impact of Internal and External Reference Prices on Brand Choice: The Moderating Role of Contextual Variables", Journal of Retailing, 74(3), 401-426.
23. Lynch, J.G.JR. (1982), "On the External Validity of Experiments in Consumer Research", Journal of consumer Research, 9(December), 225-239.
24. Malhotra, N.K.(1996), Marketing Research: An Applied Approach, Prentice Hall: Englewood Cliffs, N.J.
25. McAlister, L. and E.Pessemier (1982), "Variety Seeking Behavior: An Interdisciplinary Review", Journal of Consumer Research, 9(December), 311-322.
26. Nagle, T.T. and R.K.Holden (1995), The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Englewood Clifs, NJ: Prentice Hall.
27. Narasimhan, C.; S. Neslin and S. Sen (1996), "Promotional Elasticities and Category Characteristics", Journal of Marketing, 60, April, p.17-30.
28. Neslin, S. and L. Schneider(1996), "Consumer Inventory Sensitivity and the Postpromotion Dip", Marketing Letters, 7 (1), p.77-94.
29. Nevin, J.R.(1974), "Laboratory Experiments for Estimating Consumer Demand: A Validation Study", Journal of Marketing Research, 9(August), 261-268.
30. Papatla, P.and L.Krishnamurthi (1992), "A Probit Model of Choice Dynamics", Marketing Science , 11(2), p.189-206.
31. Sethuraman, R. (1995), "A Meta-Analysis of National Brand and Store Brand Cross-Price Elasticities", Marketing Letters, 6(4), 275-280.
32. _ (1996), "A Model of How Discounting High-Priced Brands Affects the Sales of Low-Priced Brands", Journal of Marketing Research, 13(3), 263-269.
33. Sivakumar, K. and S.P.Raj (1997), "Quality Tier Competition: How Price Change Influences Brand Choice and Category Choice", Journal of Marketing, 61(July), 71-84.
34. Sudman S. (1964a), "On the Accuracy of Recording of Consumer Panels: I", Journal of Marketing Research, 1(May), 14-20.
35. _ (1964b) "On the Accuracy of Recording of Consumer Panels: II", Journal of Marketing Research, 1(August), 69-83.
36. Swait, J. and J. Louviere (1993), "The Role of the Scale Parameter in the Estimation and Comparison of Multinomial Logit Models", Journal of Marketing Research, 30(3), 305-314.
37. Tellis, G.J. and F.Zufryden (1995), "Tackling the Retailer Decision Maze: Which Brands to Discount, How Much, when and Why?", Marketing Science, 14(3, part 2), 271-299.
38. Van Trijp, H. and J.B. Steenkamp (1990), "An Investigation into the Validity of Measures for Variation in Consumption Used in Economics and Marketing", European Review of Agricultural Economics, 17(1), p.19-41.
39. Van Trijp, H.; W. Hoyer and J. Inman (1996), "Why switch? Product Category level Explanations for True Variety-Seeking Behavior", Journal of Marketing Research, 33, August, p.281-292.
40. Wind, Y. and D.Lerner (1979), "On the Measurement of Purchase Data: Surveys Versus Purchase Diaries", Journal of Marketing Research, 16(February), 39-47.