Enriching Scanner Panel Models with Choice Experiments

Marketing Science

Volumn 22, Issue 4, 2003, Pages

  Swait, Joffre ^a   Andrews, Rick L ^b  

^a Advanis Inc   (United States)

^b UNIVERSITY OF ALBERTA   (Canada)

Author keywords

Choice Experiment; Choice Models; Data Enrichment; Scanner Panel

Indexed keywords

EID: 0742323930     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.22.4.442.24910     Document Type: Article

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