Working with rivals: The impact of competitor alliances on financial performance

Journal of Marketing Research

Volumn 44, Issue 1, 2007, Pages 73-83

  Luo, Xueming ^a   Rindfleisch, Aric ^b   Tse, David K ^c  

^a UNIVERSITY OF TEXAS AT ARLINGTON   (United States)

^b UNIVERSITY OF WISCONSIN MADISON   (United States)

^c UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34247281137     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.44.1.73     Document Type: Article

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